Twelve Ways to Sell Social Media to Your Boss | ChrisBrogan.com
Posted on 24. Mar, 2009 by Karri Wells in Marketing & Advertising, Media
You probably already get social media, and see its value, and think it’s really nifty cool. But if you can’t articulate the benefits and the return on the effort, and several other little details to the folks upstairs, it’s going to be hard to get your ideas moved from “wouldn’t this be great?” to “let’s assign a project manager and get started.”
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